Comparison of Users’ Attitude to Probability Notices on Random Type Item Providing Systems

Ayako Hiramatsu

doi:10.52731/iee.v6.i1.509

Ayako Hiramatsu Osaka Sangyo University

DOI: https://doi.org/10.52731/iee.v6.i1.509

Keywords: gacha, questionnaire analysis, random type item providing, user behavior

Abstract

This research is focused on users’ behavior for the random type item providing system called "Gacha" in the social game of the smartphone application. Gacha includes gambling elements and has caused many problems like too much charge, not available rare items and so on. In order to follow the related laws and protect users, game providers have announced the provision rate of items by Gacha in accordance with the guidelines. This paper discusses whether the notice of probability influence to the users' attitude and what intention users have for Gacha. Questionnaires about playing social games and Gacha were provided 3 times to students. From the first questionnaire’s result, it was clear that attitude for Gacha probability notice were different by charge experiences. Therefore other questionnaires results were analyzed dividing into charging and non-charging users and they were compared using structural equation modeling.

References

Ministry of Internal Affairs and Communications Japan, Information and Communications in Japan WHITE PAPER 2018.

Chris Anderson, Free：The Future of a Radical Price, Hyperion, 2009.

Noriko Arai, “The Anal ysis of the Social Psychological Factors That Influence the Enthusiasm of Social Game”, Sophia Economic Review, Vol.58, No.1/2, 2013, pp.277-287 (in Japanese).

Kumiko Nobusawa, “Legal Problems of Online Games”, Journal of Aoyama Gakuin Women's Junior College, Vol.70, 2016, pp.69-81 (in Japanese).

Koeder, Tanaka, and Mitomo, “Exploring the game-of-chance elements in F2P mobile games - Ins ights of player's emotions from qualitative analysis –“, DHU JOURNAL Vol. 5, 2018, pp.16-28.

Japan Online Game Association: Disclosure and operational guidelines in item sales that make use of randomly dropped items, 2016.

Computer Entertainment Supplier's Association: Operational guidelines for randomly item provision system in network games, 2016.

Mark D. Griffiths, “Adolescent gambling and gambling-type games on social networking sites Issues, concerns, and recommendations”, Aloma: Revista de Psicologia, Ciències de l’Educació i de l’Esport, Vol.33, 2015, pp.31-37.

Han and Windsor, “An investigation of the smartphone user's in-game purchase intention”, International Journal of Mobile Communications, Vol.11, Issue 6, 2013, pp.617-635.

Hsiao and Chen , “What drives in-app purchase intention for mobile games? An examination of perceived values and loyalty”, Electronic Commerce Research and Applications. Vol.16, 2016, pp.18-29.

Mamari, Alha, Jarvela, Kivikangas, Koivisto, and Paavilainen, “ Why do players buy in-game content? An empirical study on concrete purchase motivations”, Computers in Human Behavior, Vol.68, 2017, pp.538-546.

Balakrishnana and Griffithsb, “ Loyalty towards online games, gaming addiction, and purchase intention towards online mobile in-game features”, Computers in Human Behavior, Vol. 87, 2018, pp238-246.

Ayako Hiramatsu, “ A Survey of Social Game Users about "Gacha" Probability Display”, The papers of Technical Meeting on Information Systems, IEE Japan, IS-17-008, 2017, pp.41-44 (in Japanese).

Ayako Hiramatsu, “A Research of Social Game Users’ Attitude to "Gacha" Probability Announcement”, Proc. of 8th International Congress on Advanced Applied Informatics (IIAI AAI 2019), 2019, pp.115-120.