On the Convention Bureau's Evaluation of its Regional Characteristics and Convention Facilities
Abstract
The convention industry produces great economic impact due to the fact that when conferences are held, delegates who participate stay longer than pleasure travelers, or those with other purposes. Many different stakeholders are involved in the convention industry as it is an essential factor in promoting inbound tourism in Japan. This study focuses on the evaluation of the convention bureau, taking into account its regional characteristics and convention facilities. A questionnaire survey was conducted at the 24th international Meetings Expo (IME 2014) held on December 9-10, 2014, at the Tokyo International Forum, Japan. Researchers distributed questionnaires directly to the convention bureaus during the IME 2014. The respondents' evaluation about their region and convention center was measured. Furthermore, the binary logistic regression was adopted to clarify how the duration of service affected their evaluation. This model is utilized in the case of a situation where mainly two possible results are expected. The results showed that there were some significant differences in duration of service.
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