Effect of Convention Bureau Experience on Destination Attributes
Abstract
Convention host cities are competing to attract profitable exhibition because of economic ripple impact. According to Japan Tourism Agency, economic ripple impact which convention industry in 2015 produces is 590.5 billion. Among the stakeholders, convention bureaus play an important role to attract convention business in Japan. This study focuses on convention bureaus’ perception about destination attributes and discusses how the convention bureaus’ experience affect the evaluation. The questionnaire was conducted at the 26th International Meetings Expo (IME 2016). In method, each respondents’ evaluation was analyzed in descriptive statistics and then respondents are classified into 2 groups; non-experienced group who have not attracted international convention and experienced group who have attracted international convention one or more. In descriptive statistics, the findings indicate that it is important to promote collabora-tion among stakeholders. In logistic regression, the experienced convention bureaus tend to have higher awareness of having foreign-affiliated hotels in host cities than the non-experienced.
References
T. Roger, "Conferences and Conventions 3rd edition: A Global Industry," Routledge, to be printed in 2013.
Japan Tourism Agency. Economic Impact of Tourism on Japan. Retrieved September 25, 2017, from http://www.mlit.go.jp/common/001182932.pdf
C. K. H. Lau, S. Milne, and C. S. Johnston, "MICE, ICT and local economic development: The case of Te Kahurangi, New Zealand," Journal of Convention & Event Tourism, vol.7, no.1, pp. 61-75, 2005.
S. S. Kim, K. Chon, and Y. K. Chung, "Convention industry in South Korea: an economic impact analysis," Tourism Management, vol. 24, no. 5, pp. 533-541, 2003
Japan Tourism Agency. Tourism Nation Promotion Basic Plan. Retrieved June 16, 2017, from http://www.mlit.go.jp/common/000208713.pdf
M. Ha, and C. Love, " Exploring content and design factors associated with convention and visitors bureau web site development: an analysis of recognition by meeting managers," Journal of Convention & Event Tourism, vol. 7, no. 1, pp. 43-59, 2005.
Y. X. Lehto, Y. D. Kim, and M. A. Morrison, "The effect of prior destination experience on online information search behaviour," Tourism and Hospitality Research, vol. 6, no. 2, pp. 160-178, 2006.
M. Oppermann, "Convention destination images: analysis of association meeting planners' perceptions," Tourism Management, vol. 17, no. 3, pp. 175-182, 1996.
G. I. Crouch, and J. R. Brent Ritchie, "Convention site selection research: A review, conceptual model, and propositional framework," Journal of Convention & Exhibition Management, vol. 1, no. 1, pp. 49-69, 1998.
H. Qu, L. Li, and G. Chu, "The comparative analysis of Hong Kong as an international conference destination in Southeast Asia," Tourism Management, vol. 21, no. 6, pp. 643-648, 2000.
C. Chen, "Applying the analytical hierarchy process (AHP) approach to convention site selection," Journal of Travel Research, vol. 45, no. 2, pp. 167-174, 2006.
J. E. Whitfield, "Why and how UK visitor attractions diversify their product to offer conference and event facilities," Journal of Convention & Event Tourism, vol. 10, no. 1, pp. 72-87, 2009.
S. S. Kim, Y. Guo, and J. Agrusa, "Preference and Positioning Analyses of Overseas Destinations by Mainland Chinese Outbound Pleasure Tourists," Journal of Travel Research, vol. 44, no. 2, pp. 212-220, 2005.
K. Weber, and W. S. Roehl, "Service quality issues for convention and visitor bureaus," Journal of Convention & Exhibition Management, vol. 3, no.1, pp.1-19, 2001.
H. Iwamoto, T. Matsuo, T. Fukushima, and N. Komoda, "The self-image of Japanese local cities as a convention host by tourist bureaus," proceedings of ITC's 15 International Tourism Congress, pp. 1-8, 2015.
H. Iwamoto, T. Matsuo, T. Fukushima, and N. Komoda, "Convention bureaus' evaluation of their regional characteristics," proceedings of 5th IIAI International congress on Advanced Informatics, pp. 813-818, 2016.
H. Iwamoto, T. Matsuo, T. Fukushima, and N. Komoda, "On the convention bureau's evaluation of its regional characteristics and convention facilities," Information Engineering Express International Institute of Applied Informatics, vol. 2, no. 3, pp. 21-31, 2016.
