Strategies for Conventions Bidding in a Competitive Environment
An Analysis of Success Factors by Japanese MICE Stakeholders
Abstract
This study identifies key factors that Japanese MICE stakeholders believe to contribute to successful bids for conventions in competitive environments. MICE has a large economic ripple effect on the local economy. However, there are few in-depth case studies of successful convention bids in Japan. An analysis of a questionnaire survey of 220 stakeholders from two IME events identified five factors: (1) the amount of information available in English, (2) cooperative stakeholder structures, (3) hotel brand recognition, (4) use of convention facilities, and (5) cultural and tourism resources. These findings emphasize the importance of infrastructure, stakeholders’ collaboration, and cultural appeal. The study is limited by its small sample size and the need for more research.
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