Analysis of Consumers' Willingness to Pay for Eco-Friendly Insulation Tape and Its Influencing Factors
DOI:
https://doi.org/10.52731/lbds.v004.254Keywords:
Green consumption behavior, Questionnaire design, Data analysis, Willingness to pay, Quality costAbstract
The incineration of traditional PVC insulation tape can generate pollutants such as hydrogen chloride, dioxins, and furans, which are significant environmental and ecological damage sources. According to the Stockholm Convention, emissions of pollutants like dioxins and furans should be reduced, and their elimination should be sought wherever feasible. Therefore, developing eco-friendly PVC that is acceptable to consumers is an important issue. This study focuses on a newly developed eco-friendly self-amalgamating insulation tape, exploring factors affecting consumers' willingness to pay through questionnaire design and data analysis. A total of 304 valid question-naires were collected randomly. The results show a positive correlation between consumers' en-vironmental knowledge, green consumption attitude, and green consumption behavior. Regard-ing willingness to pay, 60% of respondents will spend an additional 60 NTD to purchase eco-friendly self-amalgamating insulation tape. The findings of this study can provide manufacturers with an assessment of quality costs and suggest that the government should promote environ-mental knowledge among the public, as well as provide necessary subsidies to manufacturers to create a home with ecological quality jointly.
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