Understanding Convention Attendees' Motivations in the Post-COVID Era
A Comparative Study of Foreign and Japanese Participants
DOI:
https://doi.org/10.52731/lbds.v004.276Keywords:
MICE, convention industry, attendees’ motivation, questionnaire surveyAbstract
This study aims to verify convention attendees' motivations in the post-corona era and discuss the differences between foreign and Japanese attendees for onsite participation. The MICE in-dustry was a significant contributor to the global economy because of supporting a wide range of industries such as hospitality services, transportation, and entertainment. Online questionnaire surveys were conducted to convention attendees at three conventions. The survey results of this study show that even if the corona is over, not all participants will shift to on-site participation. In addition to placing more importance on "educational purposes" than Japanese participants, foreign participants placed more importance on "avoidance from daily life" than Japanese partic-ipants. Creating more value for local participation is necessary than at previous conventions.
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