Digital Business Model Analysis Using a Large Language Model
DOI:
https://doi.org/10.52731/lbds.v004.289Keywords:
Business Model, Digital Business Model, Business Model Analysis, NLP, LLM, Natural Language Processing, Large Language Model, DX, Digital TransformationAbstract
Digital transformation (DX) has recently become a pressing issue for many companies as the latest digital technologies, such as artificial intelligence and the Internet of Things, can be easily utilized. However, devising new business models is not easy for companies, though they can improve their operations through digital technologies. Thus, business model design support methods are needed by people who lack digital technology expertise. In contrast, large language models (LLMs) represented by ChatGPT and natural language processing utilizing LLMs have been developed revolutionarily. A business model design support system that utilizes these tech-nologies has great potential. However, research on this area is scant. Accordingly, this study pro-poses an LLM-based method for comparing and analyzing similar companies from different business domains as a first step toward business model design support utilizing LLMs. This method can support idea generation in digital business model design.
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