Visualizing Network Relationships in Tourism: A Methodological Approach to Value Creation with Practical Application
DOI:
https://doi.org/10.52731/lbds.v004.319Keywords:
Customer Value Chain Analysis, Networks, Tourism Business Ecosystem, Value CreationAbstract
In the current dynamic business environment, networks play a crucial role in fostering collabo-ration, innovation, and value creation across diverse industries. Tourism Business Ecosystems (TBEs), drawing inspiration from the concept of Business ecosystems (BEs), have garnered sig-nificant attention for their role in facilitating sustained value creation among the multitude of actors and stakeholders. Yet, there remain gaps in visualizing complex tourism networks wholis-tically and understanding how values are visualized and interconnected within the systems, par-ticularly in developing countries. This study addresses these critical gaps by proposing a descrip-tive method for visualizing the Value Creation TBE (VC-TBE), focusing on enhancing relation-ships among various actors and stakeholders and creating new avenues for fostering the growth of business networks. The method is rigorously tested and verified in the context of Uzbekistan's tourism industry, offering valuable insights into the dynamic interplay of business actors and stakeholders crucial for sustainable growth and development.
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