The Influence of Visual Elements and Color Sensitivity on Product Image Selection
DOI:
https://doi.org/10.52731/lbds.v005.370Keywords:
Product Image, Image evaluation, impression evaluation, Color Sensitivity, E-commerceAbstract
This study investigates how visual elements of product images on online flea market platforms influence impression formation and purchasing decisions. As online flea markets grow with diverse user demographics, individual sellers often struggle to effectively present products due to a lack of standardized guidelines. While anonymous transactions and flexible image settings attract users, inconsistent presentation quality impacts sales success. Visual elements like exposure, contrast, saturation, color temperature, and sharpness are crucial in conveying product appeal, yet their effects remain underexplored. Particularly, how these factors influence quick impression formation is not well understood. This study experimentally examines these visual parameters to clarify their impact on purchasing motivation. The findings aim to provide evidence-based guidelines to enhance product presentation, ultimately improving sales outcomes for both new and struggling sellers on online flea market platforms.
References
Fujiwara, N., Yamamoto, K., Yamamoto, R., & Matsumoto, S. (2024, December 5–6). Effects of visual elements and user interface design on usability. Information Systems Research Meeting, 1–4.
Fujiwara, N., & Matsumoto, S. (2024, August). Eye-tracking and design theory for enhanced product image evaluation on marketplace platforms. 9th International Scientific Conference on Engineering and Applied Sciences (ISCEAS), ISCE-AS-0111.
Yamamoto, R., Fujiwara, N., & Matsumoto, S. (2024, October 26). A study on gaze analysis during preferred image selection for flea market product images. 2024 Joint Conference of the Chugoku Branch of Electrical and Information-Related Societies, Vol. 11, R24-27-05. (Online)
Sasaki, T., Yoshida, N., Kitabayashi, H., & Nagano, M. (2017). Effects of package color on product image and purchase intention: A study using chocolate packaging. Bulletin of Kyoto Tachibana University, (43), 203–218.
Tomita, K., Kawano, S., Fujita, M., Fumiiwa, S., Makihara, S., & Yasuoka, M. (2018). Effects of convenience store bento package colors on consumer psychol-ogy: Orange, red, green, blue, and achromatic colors. Journal of the Color Science Association of Japan, 42(3), 119.
Klepsch, M., Schmitz, F., & Seufert, T. (2017). Development and validation of two instruments measuring intrinsic, extraneous, and germane cognitive load. Frontiers in Psychology, 8, Article 1997. https://doi.org/10.3389/fpsyg.2017.01997
Kato, Y. (2013). A study on instructional material/environment redesign support method focusing on flow theory (Doctoral dissertation, Kumamoto University).
Japan Color Certification Association. (2024). What is the Color Certification? Retrieved November 13, 2024, from https://www.aft.or.jp/pages/feature
Japan Color Certification Association. (2024). Sample questions from the certifi-cation exam. Retrieved December 20, 2024, from https://www.aft.or.jp/pages/feature/exam3s
